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Tips for becoming the BEST SEO expert


sonaliafrin
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When you type a question on a search engine like Google, multiple search results will appear on your screen within seconds. The most notable factor is that the words that appear in your search results exactly match or have similarities to the word / phrase you typed into the search bar. You will also notice that Google suggests other searches related to your main search, carrying similar word components.The search results that appear on your screen are collections of files that search engine crawlers index; these are not live results. For a search engine like Google, spider robots are intelligent messengers that crawl web pages for data. These spiders crawl and index the code on each page. Google's index is a collection of pages with different data, organized by specific keywords or phrases. Therefore, when you type in a particular keyword or phrase, Google will retrieve responses from its indexed pages with data that should match your query.Your goal is to make sure that Google indexes your pages and ranks them at the top of the search results page as a website owner. There are many factors and algorithms that Google uses to rank pages. One of them is great SEO. Search engine optimization is at the heart of website marketing and it will drive a significant amount of organic traffic to your website. With a solid SEO foundation, you can enjoy the results that lasting traffic to your website will bring.As much as search engine optimization is the mother of online website marketing, not everyone is an expert in the field.

The good news is that you can become an SEO specialist and propel your website to higher ranks by learning a few strategies. SEO strategy involves organizing a website's content around and by topic to make it easily understandable by search engine bots. To become an email list SEO expert, here are some tips you can learn to improve your expertise.SEO basicsTo understand how Google decides which pages to index and rank, you need to understand the ranking factors that make up good SEO.Relevance: Your website titles and descriptions should match a visitor's search intent.Authority: This is how much Google trusts your page and its content. We will discuss how ties build authority. But basically the more quality backlinks you have, the more likely you are to rank among the authoritative sources.Quality: This is about your site's reputation and how people interact with it. Your content and your site structures play an important role in quality analysis.Once you have the basic set, you can now understand and build your website's SEO. The bone and structure of SEO is divided into four main pillars, namely: Technical referencingContentsOn-page SEOOff-page SEOTechnical referencingWhen learning how to become an SEO expert, technical SEO can seem a little daunting because of the coding terms. But in simple terms, technical SEO makes your website pages accessible to crawlers so they can easily read and crawl your content.

It also involves optimizing your website for a positive user experience.Content management system software is beneficial at this stage, especially for a learner. Since a large part of technical SEO involves the design and development of your website, these CMS software can guide you in optimizing your HTML codes, using canonical tags to avoid duplicate content, removing broken links and optimizing robots.txt for efficient crawling. It should also be clear which pages you want search engines to index and which not to index. At this point, if you are unsure of which codes to use, seeking the knowledge and advice of an SEO consultant will help you deal with these complexities and become an SEO guru. Here is an example of a robots.How to become an SEO expert(Image credit: Ahrefs)The speed and structure of your page are also SEO building strategies that come under technical SEO. These have a direct impact on how users and search engines interact with your page. Google likely won't index a page with slow speeds because this is a negative user experience. And even if it gets indexed and shows up in search results, users will barely interact with your website, pushing your site to lower rankings.

Research shows that 40% of visitors will abandon websites that take longer than 3 seconds to load and may never return to that website. Optimizing your website load speeds is part of improving user experience and visibility to Google to achieve higher rankings. Check your website themes, plugins, and files to see if any of them can cause slower speeds. Some CMS software and third-party plugins may reduce load speeds; thus, you might want to consider using less plug-ins and software that doesn't strain your website.Remove broken links as they are a red flag to search engines. You don't want your users to keep getting 404 errors while browsing your pages. 

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